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Tuesday, September 8, 2026

Author

Monica Cummings

Business Correspondent

Monica Cummings covers Marketing News, Business News and Justice.

Articles by Monica Cummings

Notebook and phone face down on desk with morning light

Dark Social Is Where the Shares Went — Here's How Marketers Track Around It

Monica Cummings

What Dark Social Actually Measures, and Why It's Growing

What Dark Social Actually Measures, and Why It's Growing

Monica Cummings

Diminishing-returns curve comparing posting volume to engagement

Posting Frequency: An Evidence-Based Guide to How Often Brands Should Post

Monica Cummings

Two podcast hosts mid-conversation filmed by vertical phone camera

Podcast Clips as a Social Format: Distribution, Measurement and Practice

Monica Cummings

Server room lights representing unattributed referral traffic

How Analysts Estimate the Dark Social Share: Methods, Gaps and Disagreements

Monica Cummings

Slightly scratched smartphone showing an unedited dual-camera photo

Authenticity Formats After BeReal: What Survived the Hype Cycle

Monica Cummings

Macro shot of a search field with typed query letters

A Primer On Search Discoverability For Social Content

Monica Cummings

Studio close-up of a smartphone showing a subscription badge selector

What X Paid Verification Tiers Actually Give Brand Accounts

Monica Cummings

Brand Migration to Niche Platforms: Motives, Evidence and Hard Limits

Monica Cummings

Decision matrix chart comparing chat platforms with destination community hubs

Choosing a Private Community Platform: Slack, Discord, Circle and the Criteria That Matter

Monica Cummings

Chart of budget split across four channel blocks

How B2B Teams Should Split A Social Content Budget Across Channels

Monica Cummings

Funnel chart of advocacy participation stages in muted editorial style

How to Measure an Employee Advocacy Program: Participation, Reach and Conversion

Monica Cummings

Empty community workshop space with circle of chairs before an event

Community-Led Growth: A Playbook With Its Limits Stated Up Front

Monica Cummings

Empty studio set awaiting a scheduled production day

How To Run A Content Calendar As An Operations System

Monica Cummings

Close-up of a laminated community rulebook beside moderation queue cards

How to Write a Community Moderation Policy That Members Actually Trust

Monica Cummings

Studio close-up of sentiment-analysis dashboard interface on a monitor

Social Listening vs Social Monitoring: The Difference That Changes Budgets

Monica Cummings

Infographic chart of the four video production stages

A Short-Form Video Workflow From Brief To Published Cut

Monica Cummings

Chart comparing B2B distribution across company pages and executive profiles

A Working LinkedIn Organic Reach Strategy for B2B Teams

Monica Cummings

Shoppers browsing short video product clips on phones inside a busy store

Social Commerce Features: What the Evidence Actually Shows Three Years In

Monica Cummings

Marketing strategist arranging theme cards on a wall grid

How To Build Content Pillars That Keep A Brand Feed Coherent

Monica Cummings