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Tuesday, September 8, 2026

Author

Sofia Lindqvist

Senior Correspondent

Sofia Lindqvist covers Work, Analysis and Allocation.

Articles by Sofia Lindqvist

Paid Social Teams Blend Brand Lift, MMM, and Pixels Over Last-Touch Attribution

Sofia Lindqvist

Stacked research reports rendered as clean editorial data charts

What 2026's Social Marketing Reports Reveal When Read Together

Sofia Lindqvist

Venn diagram of overlapping paid earned owned media circles

Paid, Earned, Owned: Why the Lines Blur and How Marketers Should Draw Them

Sofia Lindqvist

Distribution warehouse aisle with conveyor packages under work lighting

TikTok Shop Becomes Retail Media's Top-of-Funnel Engine as Channels Converge

Sofia Lindqvist

Studio product shot of a glowing AI assistant device on a desk pedestal

Meta Ships Six AI Ad Tools in May as Platform Automation Race Accelerates

Sofia Lindqvist

Host presenting jewelry live to a phone camera on tripod

Livestream Shopping in the US and Europe: What Survived the Hype Cycle

Sofia Lindqvist

Empty marketing office at dusk with monitors showing unfinished drafts

AI Content Tools Among Marketers: Adoption Data, Limits and Quality Risks

Sofia Lindqvist

Studio close-up of a camera and microphone beside editing monitors

How YouTube Creator Payouts Actually Work Entering 2026

Sofia Lindqvist

Close-up of hands typing a restaurant query into a search bar

Gen Z Searches on Social Platforms: Documented Behavior and What Brands Should Do

Sofia Lindqvist

Solo creator recording audio at a modest home studio desk

The Creator Middle Class: What Public Income Data Really Shows

Sofia Lindqvist

Advertisers reviewing campaign dashboards during a quiet open-plan office morning

Meta Kills Deprecated Targeting and Takes Threads Ads Global in January

Sofia Lindqvist