Trends: What's Changing Now

Trends assesses new formats, features and audience behaviors before budgets follow them. Each piece estimates reach, expected lifespan, production requirements and the opportunity cost of adopting early. Skipping a trend counts as a legitimate answer. For marketers asked about something new in tomorrow's meeting.

New formats and behaviors assessed practically: who the shift reaches, how long it lasts, what production it demands, and whether skipping it is safe.